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Half of the Greeks drink wine of unknown origin

27 February 2010 / 16:02:21  GRReporter
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Over 50% of the wine consumed in Greece is draft shows a research of the electronic issue of the Vima newspaper. The difference with the other European countries – wine producers is quite shocking having in mind that the consumption of draft wine there reaches 5% to 10% maximum of the total consumption of wine. Very often the Greek traders present the draft wine as eco friendly with no colorants, preservatives and additional unnatural substances. The main problem however remains the fact that in the used plastic bottle from mineral water (officially the package of the draft wine) there is no label, no information on the producer or content of the product. Regardless of this more than half of the Greek wine consumers still tend to believe that they are buying a better quality product than if they take officially certified wine in a bottle and with label.

The paradox is that the Greek consumers are not bothered by the lack of control over the supply of wine and the lower price of the product is considered to be a plus (which product is anyways illegal and we cannot even talk about VAT).

Recently the producers started to follow the trends of the traditional market and on the shelves of the stores appeared the so called tetrapack or cardboard boxes of bigger quantity of draft wine. The things are different there and the quality is better regardless of the still lower price of the product. These packages allow the bigger and the smaller wine producers to offer competitive prices for their product however we shouldn’t forget there are different levels of quality of the wine. Yet when there is a label and information about the producer, the cellars give a chance to the customer to consume draft wine without the uncertainty of the “black market”.

“The wine has to be clear, limpid and with live color. If the main color is getting darker then the wine starts to spoil, meaning that from yellow it becomes with the color of straw, from rose it becomes amber and from red it gets to the color of a chocolate. As far as it comes to the fragrance, the wine has to have a nice fragrance, a taste of fruit (for example) and not to smell bad or have a weird sour taste,” advises the wine taster Georgios Loukas.

Tags: WineMarketsSociety
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