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The Greek TV - a new look with old faces

16 September 2013 / 18:09:13  GRReporter
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Traditionally, in Greece, the new TV year begins together with the new school year. Schools never opened after the official ceremonies on the first day, because of the teachers' strike, but broadcasters are getting ready for the great battle for the championship. And the battle for audience viewership of the central news broadcast is crucial for this.

In fact, most of the players on the Greek television market have already shown their tactics. And it is to keep their former news anchors. STAR TV decided to "surprise" viewers with the "new" former journalists Mara Zaharea and Nikos Hatzinikolaou. The bigger surprise in this case will be the change in subjects and the duration of the news on STAR TV. In recent years, they were preferred by people who did not like to hear dull and heavy reports about the economic situation in Greece, the supervisory Troika and foreign debt. STAR TV had discovered the formula: "something young, something half-naked and something funnier" in order to keep teenagers, their mothers-housewives, as well as part of the male audience in front of the TV.

In this television season, however, STAR TV has decided to enter into serious competition with "big" players, especially Mega TV, the central newscast of which has been leading the league in the last seven years. The premiere of the new programme is awaited with interest, since it seems that STAR TV will follow the tactics of Mega TV. In the previous ranking for September, and with its old entertainment programme, the emission of STAR TV ranked third with 12% audience viewership in the list of news starting at 8:00 p.m. In the overall ranking, in which programmes of Alpha TV and SKAI TV are also included, and which are broadcast at other times, it took fifth place.

"As of Monday, at 7:45 p.m., the news on STAR TV will change. The world is constantly changing and STAR TV coordinates with these changes," says the ad teaser. Therefore, the news with Mara Zaharea will contain everything. She left the screen back in 2005 on moral grounds, because at that time her husband Thodoris Roussopoulos was government spokesman and one of the closest associates of Prime Minister Costas Karamanlis.

Nikos Hadznikolaou will also return to the TV screen for the first time following the bankruptcy of Alter TV. Although it has not yet been officially announced, it is believed that his presence as a major commentator on events will be daily to the delight of his fans who had watched him every night for more than 20 years.

Journalists Katia Makri, Stavros Ligeros and George Kouvaras will comment on the news, as well as economic analyst Costas Stoupas whose precise comments GRReporter has posted repeatedly.

The major aim of STAR TV is to manage to maintain its lead in the 15-44 age group, which the TV has attracted with its lifestyle news. The aim is also to attract the attention of older viewers as well. In order to attract the interest of the audience before the news, STAR TV has chosen the Turkish TV series "Betrayal", which takes place in Istanbul in 1960. At the same time, Mega TV will show the series "Fatmagül," while Antenna TV is getting ready for something different with the Greek TV series "Brousko".

The struggle for the conquest of the audience began as early as this morning with the new morning show "Live U" with host Poppy Tsapanidou. Every day, she will compete with Anna Bousdoukou who took her position on SKAI TV after she left in order to go to STAR TV. In the afternoon, competition will be serious again, since three televisions will broadcast their own productions at the same time. The first results and possible changes in ratios will be clearer in a month.

Tags: Media television STAR News Mara Zaharea Nikos Hatzinikolaou Kostas Stoupas
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