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E-book introduced on the Greek market

19 October 2009 / 12:10:22  GRReporter
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Now you can order Kindle from Greece, which is a wireless device for reading digital books and newspapers, product of the biggest e-bookstore – Amazon.

From today Amazon is releasing its invention to about 100 countries, in which all English speaking tech freaks will be able to order to gadget from the company’s website. The price of the book is $279 or €187, plus shipping. The e-book is very thin and it has a 15cm black and white screen.

From this book the user has access to 350 000 books and daily he/she can review the French press – “Le Monde” and “Les Echos” (newspapers, which have a contract with Amazon).

This is the only e-book on the international market (there is also Reader by Sony, which holds only 35% of the US market, compared to Kindle, which holds 60%.) and it is believed to be the most advanced devices of this type. Kindle’s advantage in comparison to its competitors (except for Sony’s Reader, present at the international market are also e-book iRex, Interead, Foxit, Booken and Hanwang) is that it offers free wireless access, without a monthly fee, to Amazon’s digital bookstore through all mobile networks. We must note that all books in kindle are in English.

“We are working on extending our product,”says for Le Monde Ian Frid, vice-president of digital services in Amazon, who was quoted by the Greek newspaper Ta Nea. “Our goal is to release all books in a digital format – all books, which exist in the press, on all languages. And everyone can download them with Kindle for less than a minute.”

Kindle hit the US market in 2007 and even though Amazon will not disclose its sales, according to Citigroup bank in 2008, 500 000 Kindle e-books were sold. According to Forrester analyzer agency, about 3 million copies of e-books (all brands) will be sold around the world in 2009 and in 2010 the number will increase to 6 million. The number of sales is big but it is not a boom in the market because the price is very high. It reaches €245 to all European countries, including shipping and all taxes. According to Forrester we will be able to talk about a boom on the market when its price goes down to €50, which is not expected in the near future. If not anything else, only the electronic ink technology, which Kindle uses and lets us real without any reflections, costs $60 per screen of 15cm. 

Tags: Media news Kindle Amazon E book
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