Two of the biggest private televisions in Greece – Alpha and Star – discuss collaboration on different levels in order to successfully cope with the crisis that affects the televisions and because of the newly accepted regulations connected with the taxation of TV channels.
The two companies that hold 30% of the audience and advertising market discuss ways of collaboration which will decrease costs without changing the content. The goal of this future collaboration is to be of use for both of the parties in times when the local TV market is shrinking more and more.
It is currently mentioned that the collaboration will be in the technical sectors (cameras, technical issues, etc.) and won’t affect the entertaining and news programme, neither the employees. The changes will affect mostly the way the televisions obtain the information.
Both the televisions exclude the possibility to merge. This would mean loosing one of the frequencies, which is more expensive than any reforms. The Alpha’s executive manager Christoph Mainusch underlined that the television is opened to any legally acceptable steps and that the collaboration between the two channels is already a fact in the digital television Digea.
The purchase of Alpha TV by the German media concern RTL have had positive impact on the television, clarified its profile and placed it among the three most watchable televisions in daytime and among the first two in the prime time zone.
The 2009-2010 season is the most successful one in Alpha’s history, states Mr. Mainusch in his interview for Imerisia Newspaper. The profile of television for family entertainment and reality shows that Alpha has created in the last year seriously improved its rating. Mr. Mainusch stated that Al Tsandiri News, Lone Farmer Seeks…, On Your Account, Tie Them Up, Nightmare in the Kitchen, Greek Idol, Chart Show will be broadcasted this year too. We expect the launching of a new reality show – Real Housewives of Kolonaki and the TV games Clueless Genius, I Love My Country.