In practice, this means that about 10-20 large and successful media companies that publish the largest number of ads pay the employer contributions on behalf of all of its parasite competitors. But each small successful medium that has journalists, good content, readership and therefore ads, subsidizes its unfair competitors, exempting them from paying contributions.
Furthermore, advertising reduced and turned to the Internet, where there is no such a tax. Online advertising surpassed the number of ads in all newspapers in the USA over 10 years. We are not the USA, but what the revenues of the insurance funds in 5-10 years will be, asks the author of the article. Will we impose an "advertising tax" on the Internet? It is interesting to see who will be able to convince Google and other global companies that are the biggest advertisers to do so.
According to the article, this is why the journalists unions do not accept as members the people who work in news web sites. And they will not strike during the 4-day strike because of this unfair attitude. Therefore, they will have more readers and more ads will be withdrawn from the traditional media. There is hardly a more efficient way than to saw off the rotten bough on which one is sitting, notes at the end of the analysis the author who signed the article with a pen-name.
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