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The whole world becomes one media

21 May 2012 / 16:05:48  GRReporter
4212 reads

 What is your attitude towards piracy parties, which are around the world and in Bulgaria too?

There is a materially and cynically created nihilism in terms of intellectual property. If a chair is stolen from your house - this is a scandal. But when a work, an idea is taken from you - that is quite normal. Of course, there is a collision between the copyright law and the right of the viewer, the listener and the audience in general to be informed. There is greed - in the best sense of the word, for culture, especially in younger generations. These networks and these new media satisfy it. The problem is that in legal terms, the right is very much behind the new technologies. Undoubtedly, new rules and regulations are necessary, but they have not yet been invented. There is a great technological breakthrough – the Internet, which is a Nobel Prize winner. But in order for it to become a truly new, deep culture, another Nobel Prize winner is necessary. This is the legal thinking of the Internet.

How should we seek the balance between the democratic spread of information on the Internet and the preservation of intellectual property rights?

The introduced criterion that is clear and good in itself, but is difficult to be monitored, is whether you simply use the products to meet your own cultural needs or to make money from them, to trade in them. This limit is very important. I think we said that in a cultural milieu, if you want to use something for your own identity and experience, it is hard to be accused of piracy. The big damage to intellectual property is not caused by the people with their own interests but by the black marketeers.

 
Media around the world are already working in a single global village. Social networks have changed the way news is distributed. Every traditional media is presented in facebook, youtube, twitter. What is the effect of all this on journalism?

There is no a definite answer. From my liberal positions, I think changes are good. The world has expanded. There are no longer closed worlds or it is much more difficult for them to remain closed.  New revolutions have shown this. This is a feeling that it is impossible to have free people in a place, and closed people somewhere else. Networks are beginning to make the world uniform and are really turning it into a global village. There are problems and we know them. These are problems with the authenticity of this information, with its security, with the ability to manipulate and create false sentiments, with the fact that truth easily becomes a victim of passion. Social networks express a social passion, so to speak. Like the square in the past that got self-excited but rarely in the direction of arguments. This is a virtual agora and the speakers are there to speak the truth, which does not reach the mainstream media unfortunately.

What is the next big challenge to the media after facebook, twitter, youtube?

The disappearance of traditional media in the form in which we know them and their turning into a great mix of content when it will no longer make sense to talk about TV, radio, newspapers. We have already started entering this new era, when a single data field appears, when you are there and the capacities provided by new technologies allow you to make an information picture or a picture of entertainment that most closely meets your own needs and feelings at the moment. Thus, the whole world becomes one media in practice.

Follow Maria S. Topalova on Twitter

Tags: Georgi LozanovMediaSocial networksNewsIntellectual propertyFreedom of speech
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