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A variety of business models among the leading U.S. media

09 December 2013 / 22:12:52  GRReporter
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The Wire (The Atlantic Wire) is a twin website of The website aggregates news and views from newspapers, television and radio broadcasts. It was launched online in 2009, intending to cover news from the entire media spectrum and collect views on any significant public debate. Then subsequently it was expanded to include original news and reports to cover the topics of politics, journalism and entertainment. A popular section is "What I’m reading" as well as selected materials from The New York Times. The rankings "Atlantic 50" that contained the fifty most popular posts collected by the editors from various media became very popular too.

The newest website under the umbrella of Atlantic Media Company is which was launched in 2011.


Politico is the website of the American political journalists based in Arlington County. The organisation offers information not only online but also via television, radio and through a newspaper. The main topics are related to the U.S. Congress, lobbying, media and the presidency.

In 2007, two journalists, namely John F. Harris and Jim VandeHei left The Washington Post and became Politico’s chief and executive editor respectively. Frederick J. Ryan Jr., former assistant to President Ronald Reagan, took the post of Chief Executive Officer.

Politico collaborated with several websites from which they obtained news, audio and video reports. In 2008, The New York Times stated that it would expand its operations after the presidential elections in 2008 by hiring reporters, editors, web developers and other employees.

A 2009 profile of the organisation in Vanity Fair stated that Politico had an editorial team of 75 people and a total staff of 100. Data from the summer of 2009 showed that the traffic to the website was about 6.7 million different visitors per month. This figure is lower than the eleven million visits, which the website had registered during the climax of the campaign for the presidential elections, but the majority of political news websites usually have less traffic beyond election years.

The Seattle Post-Intelligencer

The Seattle Post-Intelligencer, known as the Seattle P-I, the Post-Intelligencer or simply as P-I, is one of the first newspapers to have gone completely online. The newspaper was founded in 1863 as the weekly Seattle Gazette.

In 2009, Hearst Corporation, which owned the newspaper, stated that, after the year 2000, it had incurred losses due to the edition and announced it for sale. The paper edition would be offered for sale for 60 days and if there were no buyer within this period, the newspaper would go fully online with drastically reduced staff or it would be permanently closed. The news about the impending sale of the newspaper was initially disseminated by the local broadcaster KING-TV, in the night before the official announcement, and was an unpleasant surprise to P-I’s employees. Analysts did not expect that it would be able to find a buyer because of the declining volume of print media in the U.S. and due to the presence of other newspapers on the market that had not found a buyer. Five days before the deadline, P-I reported that Hearst Corporation had proposed to several reporters to work for the online edition of P-I.

On 16 March 2009, the newspaper announced that the next day would be the last for the paper edition. Its publisher Roger Oglesby announced that P-I would be available only online. The subscribers to the newspaper were transferred to the other daily, Seattle Times. According to the 2010 data, P-I had 2.8 million unique visitors per month and 208,000 per day.

Consortium for Independent Journalism (CIJ) is the website of the non-profit organisation Consortium for Independent Journalism, which aims to provide independent news and news services. The founder of CIJ is investigative journalist Robert Parry, who launched the website in 1995 and the non-profit organisation in 1999. Perry said he had lost his faith in the freedom of expression in popular and large media while he had been working on the Iran-Contra scandal. He believes that many journalists just want to keep their jobs, avoiding getting into trouble.

Until 2004, Perry worked for Bloomberg News to earn his living. Currently exists on the basis of donations. has been mentioned several times in the Top 25 ranking of the most censored stories of the year, compiled by Project Censored.

News aggregators

The fact is that some of the most popular news websites in the U.S. are portal type news aggregators, such as Yahoo News, Google News, MSN. Yahoo news was even ranked first by eBizMBA Rank's ratings for news websites in December. Its first place was due to 110 million visits from unique users per month. Yahoo News aggregates and provides updates on all the most popular areas of modern society and collects news from all major U.S. media and international news agencies.

TV websites

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