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Ubuntu Edge or the edge of innovation

27 July 2013 / 00:07:03  GRReporter
6455 reads

We started with the fact that Mark Shuttleworth is a visionary and innovator. In order for the founder of Canonical to show that he has unconventional business thinking and confidence in the success of his project, he uses a very unusual method of financing. The Ubuntu Edge project collects donations to the amount of $ 32 million. There are two options, namely to support the project with an amount of $ 20 or to buy the phone in advance. In the first 24 hours after its launch, Edge was sold at the promotional price of $ 675. Currently there are options ranging from $ 725 to offers for companies to buy 100 phones for $ 80,000. The project has collected $ 6 million in three days and the amount is continuing to increase. By comparison, iPhone 64 GB, without a contract with an operator, costs $ 849. The devices purchased now will be delivered at the beginning of May 2014, for free in the United States and in the United Kingdom. The cost of delivery for the rest of the world will be $ 30.

Definitely, Ubuntu Edge is a project that will stir up the industry and will drive the established brands to reconsider their plans. In the presence of such an innovative phone, we expect that, finally, there will be more innovation in mobile devices. Ubuntu Edge fully corresponds to its name and is an extraordinary project. We see that the language of Canonical, through which it presents its new product, is close to the language of Apple. I do not dare to compare Steve Jobs and Mark Shuttleworth, and I do not like this kind of comparison. What is clear is that Mark Shuttleworth is a visionary and innovator who is trying to turn Canonical and Ubuntu into the "edge" of innovation. The manufacturing of its own hardware may be reminiscent of the pattern of Apple but there are significant differences in terms of philosophy. In particular, Ubuntu is an open source platform and its philosophy is contrary to that of Apple. The similarity is that Canonical wants to lead the industry as Apple did in 2007.

You can ask Mark Shuttleworth questions on Reddit.

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