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Paid content on the web is one of the ways for the development of journalism and of traditional media. The patterns and forms in which this content will be available are yet to be established or new ones will be discovered and improved. There is already an option to rent films online, YouTube has launched paid channels. There are paid applications for tablets and smartphones or subscriptions to such. It is expected that paid online TV channels will be launched the rumours of which are associated with the names of Apple, Google, Sony, Intel. A very diverse mix of channels and services is underway which will fight for the attention and money of His Majesty the User. Welcome to the era of consumption of content!