The digital news editor sketched the priorities of his work like this – 24 hour update of content with news, analysis, comments, blogs, social networks; quick news dissemination, including links in competitor websites and blogs; motivating readers to participate in discussions, to send photographs and video materials; experimenting with multimedia, photography, which should tell a story in an innovative way; software development, in order for the improvement of information delivery; using mobile technology and adapting to iPhone and SmartPhone.

“All this brought us success. We have more than 900 000 daily visits in the website and visits from mobiles reach 45 million per day! Unfortunately this still cannot be transformed into millions of dollars, which we need in order to survive. Now is the time when investors need to find a new way of making money out of all of this,” says Jim Roberts. He concluded that if digital journalism saves New York Times, it will save journalism as a whole.