Galery

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Yes, it was the first time, but for many years I have had a deep respect for the company and its communication capabilities. What they do is a unique and remarkable example - to transmit socially significant issues, to open people's minds and to get them to understand and learn what is happening around us, what is happening around the world.

To what extent do you think this campaign is important with this message in this particular period?

I think that the campaign was necessary. It is very important to show the whole world that remarkable young people like Katerina cannot find work - an ordinary job. When I heard about the concept I was absolutely ready to participate, and to find young, real people, with a real story, such as the ones who took part in the campaign.

How were the people selected for the pictures?

They needed to be real, ordinary people. The people you see in the photos are special, interesting, ordinary, dynamic individuals. They have pride. I am not saying that models used in other campaigns lie, but it is their profession and they know how to pretend in front of the camera. And these young people were remarkable.

What surprised you the most in this project?

The fact that the whole concept was not limited to the unemployed only in front of the camera but behind it as well. The company found young, talented people, such as young photographer Anna Skladman, 26, and creative director Erik Ravello. None of these people had previous professional experience in working with such a giant like Benetton. They all came straight from the "street" and were very real.

Would you like to work with Benetton again?

Of course. It was an extraordinary experience to meet these people. My wish is that they find a good professional opportunity soon, because they deserve this.