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Cluster, brand and marketing abroad

06 March 2012 / 15:03:43  GRReporter
5612 reads

    Entrepreneurs operating in the tourist sector see huge unutilized opportunities in the field of cultural tourism, which can give a new life to the current concept of the industry sea & sun. Unused capacity exists also in the gourmet tourism, studying of winemaking traditions, the creation of elite golf and yacht clubs. The two largest cities Athens and Thessaloniki can be included in the city brake series for short urban trips mostly on weekends. Mountainous tourism is still an unknown area in Greece with its undiscovered yet "treasures" in the northern and central part of Greece and on the Peloponnese.
    Or, as Ioannis Retsos president of the hotel association in Attica summarized it best: "Our goal is to escape from the seasonality in tourism. Currently in Greece the tourist season lasts three months, but we must make it last throughout the whole year."

 

Follow Maria on Twitter @MariaSTopalova

Tags: tourism economic crisis Andreas Andreadis Ioannis Retsos hotels visitors GDP
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