Is cheap jewellery a problem in your market?
There has always been cheap and fake jewellery. Nevertheless, there have always been people who want to buy something different. Uncertainty around the world reduced the consumption power of people. But as I said, I think this will change.
Has the spirit of uncertainty and gloom that dominate inspire you to create a collection?
No, because a collection that bears no optimism and faith in the future will bring no result. What we need to do is to give people joy and optimism, give them the urge.
What is the jewellery that women should wear to be beautiful and feminine?
Earrings are what define a woman. They emphasize the facial features that are the first thing we see. Therefore, I think it is necessary to wear earrings. Women anyway wear rings because they like them. They could add a necklace and choose it very carefully because it does not fit every woman.
About the necklace, do not you think that ones that are more massive are not suitable for every day?
I have noticed young, pretty girls wearing large necklaces that match perfectly with their necks and faces. Some others wear smaller necklaces and they do not fit them at all. I mean it is not important whether it is small or bigger jewellery. It is important whether it fits the structure of the face and the neck, and the nature of the woman wearing it.
We see lately that most young women prefer platinum jewellery. Do you think it could replace traditional gold?
Indeed, many women find that it does not match the colour of their skin. However, I think this is a mistaken belief as yellow gold is eternal in time and fits all. Besides white gold, which was widely promoted, red gold became sensational recently. I am like yellow gold, but I think any kind of gold fits anyone, depending on the model, as far as it is good fit to the dress of the woman.
Could we say that there is fashion in jewellery?
Yes, there is. That is exactly what I described above. But even in such periods a woman can wear jewellery of yellow gold because jewellery is eternal in time. It depends solely on how we combine it with clothing, hair, and the place where we will appear with it.
For example, rings in all sizes are very fashionable currently. If they are decorated with stones, they are more suitable to evening wear. If they are simple, they could easily be worn during the day. It is important to have been made well and to emphasize the femininity of the woman who wears them.
What is your advice to women?
Every woman wants to have as many rings as possible. Therefore, this is the most sold product. Then come all other jewellery. I would advise them to buy more earrings, because they can completely change their appearance.
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